Clow Baack Integrated Advertising

ISBN 13: 9788131709962

Integrated Advertising

 
9788131709962: Integrated Advertising

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1.

Donald E. Baack,Kenneth E. Clow
Published by Pearson Education 0
ISBN 10: 8131709965 ISBN 13: 9788131709962
New Softcover Quantity Available: > 20
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BookVistas
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Book Description Pearson Education 0. Softcover. Book Condition: New. 3rd edition. This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. Printed Pages: 540. Bookseller Inventory # 21493

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2.

Donald E. Baack,Kenneth E. Clow
Published by Pearson Education 0
ISBN 10: 8131709965 ISBN 13: 9788131709962
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Pearson Education 0. Softcover. Book Condition: New. 3rd edition. This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. Printed Pages: 540. Bookseller Inventory # 21493

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