Marketing in Libraries and Information Centres

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9788170007500: Marketing in Libraries and Information Centres

In the past, libraries and information centers have often been considered as conservative non-profit-making organizations with traditional values. However, this outlook seems to be transforming. If libraries are to "survive" or to "thrive," the complete spectrum of marketing approaches becomes essential. This book has been structured to cover all aspects of the marketing of libraries and information centers. It focuses on marketing concepts, market research and segmentation, mix components (product, price, place/distribution), and communication (public relations, advertising, and promotion). [Subject: Library Science, Business]

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S. SEETHARAMA
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Book Description Ess Ess Publications 1. Hardcover. Book Condition: New. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Education>Teaching. Book: NEW, New. Bookseller Inventory # 64978817000750000. Bookseller Inventory # 64978817000750000

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Book Description 2015. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KS-9788170007500

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Book Description Ess Ess Publications, 2015. Hardcover. Book Condition: New. Dust Jacket Condition: New. 1st Edition. Contents: Preface. 1. Introduction. 2. Marketing of information sources. 3. Market research and market segmentation. 4. Marketing mix. 5. Communication mix. 6. Marketing in digital environment. 7. Costing and pricing. 8. Resource generation in libraries and information centres. Epilogue. References and further reading. Appendices. Index. To say the theme “Marketing of Libraries and Information Centres is a burning issue is stating the obvious. This is because libraries and information Centres were seen as conservative non-profit-making organizations with traditional values. But this outlook seems to be changing due to the challenge of change social, technological economic and political changes on the one hand, and the pressure of accountability and the emergence of enterprise culture on the other. However a lacuna exists in the transfer of information, especially in interdisciplinary areas. As an immediate response new services and products were designed and developed. Ironically, however the user felt that they were not being served adequately and appropriately. This, perhaps is true of many a library and information centre in this sub-continent. Probably, by designing and developing an appropriate marketing strategy the situation could be altered and improved upon. Therefore, if libraries are to survive or to thrive the complete spectrum of marketing approaches becomes essential. This book has been structured to cover all aspects of marketing. It focuses on Marketing concepts market research and market segmentation, marketing mix components (product, price place/distribution) and communication mix namely, public relations, advertising and promotion. A presentation on marketing in digital environment, customer relationship management and digital legislation is also included. Since the current slogan on everyone’s lips is self sufficiency and or user pays principle and profit making themes such as costing pricing and resource generation have been extensively discussed. (jacket). Bookseller Inventory # 115883

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Book Description Ess Ess Publication. Hardback. Book Condition: new. BRAND NEW, Marketing in Libraries and Information Centres, S Seetharama. Bookseller Inventory # B9788170007500

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S Seetharama
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Book Description Ess Ess Publication, United States, 2015. Hardback. Book Condition: New. Language: English . Brand New Book. In the past, libraries and information centers have often been considered as conservative non-profit-making organizations with traditional values. However, this outlook seems to be transforming. If libraries are to survive or to thrive, the complete spectrum of marketing approaches becomes essential. This book has been structured to cover all aspects of the marketing of libraries and information centers. It focuses on marketing concepts, market research and segmentation, mix components (product, price, place/distribution), and communication (public relations, advertising, and promotion). [Subject: Library Science, Business]. Bookseller Inventory # AAS9788170007500

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Book Description Ess Ess Publication, 2015. Book Condition: New. Bookseller Inventory # TH9788170007500

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Seetharama, S.
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Book Description Ess Ess Pubns, 2015. Hardcover. Book Condition: Brand New. 126 pages. 8.75x5.50x1.00 inches. In Stock. Bookseller Inventory # z-817000750X

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Book Description Hardcover. Book Condition: New. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 126 pages. 0.386. Bookseller Inventory # 9788170007500

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