Horticultural Marketing: A Resource and Training Manual

 
9788170355090: Horticultural Marketing: A Resource and Training Manual
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FAO
Published by Daya Publishing House, New Delhi, India (2007)
ISBN 10: 8170355095 ISBN 13: 9788170355090
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Book Description Daya Publishing House, New Delhi, India, 2007. Hardcover. Condition: New. Dust Jacket Condition: New. First Edition. Printed Pages: 130 with color plates, figures and tables. Size: 15 x 23 Cm. Seller Inventory # 037205

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FAO
Published by Daya Publishing House (2007)
ISBN 10: 8170355095 ISBN 13: 9788170355090
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Book Description Daya Publishing House, 2007. Hardcover. Condition: New. The book describes an Introduction to horticultural marketing in Chapter 1 and Chapter 2 gives examples of successful horticultural marketing case studies. The book then covers the three stages in horticultural marketing projects. Research and analysis are discusses in Chapter 3 and decision making and agreeing on an action plan in Chapter 4. Chapter 5 discussed some of the many different actions, activities and functions which can help to resolve marketing problems. Chapter 6 concludes the manual by setting out some of the most common mistakes that have bedeviled marketing projects.;;Contents;Chapter 1: The Marketing process; What is marketing?, Why is marketing important?, Summary; Chapter 2: Introduction, Successful cases in horticultural marketing; Starting marketing, huza, northern pakistan, Loose cooperation to fully exploit market opportunities, Al Bayda, Yemen, Market-oriented production by an individual small farmer, Antigua, Large successful farmer exploiting new technology and a changing market, Egypt, Starting a fresh fruit and vegetable export operation, Antigua, Improving horticultural exports, Kenya; Chapter 3: Introduction, The basic preparatory work; The audit of local resources and facilities, What the market wants in terms of product-now and in the future, The marketing system, Summary and conclusions; Chapter 4: Decision making and agreeing on an action plan; Introduction, Identification of problems and opportunities, Extension techniques, Agreeing on an action plan; Chapter 5: Implementation of action plans; Introduction, Pre-production advice, Post-production advice, Markets and selling, Miscellaneous activities, Summary and conclusions; Chapter 9: Eight common mistakes in horticultural marketing; Further reading. Printed Pages: 130. Seller Inventory # 56762

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ISBN 10: 8170355095 ISBN 13: 9788170355090
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Book Description Hardcover. Condition: New. New Book, Ready to ship. Seller Inventory # 38657

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Published by Daya Publishing House-FAO (2016)
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Book Description Daya Publishing House-FAO, 2016. Hardcover. Condition: New. Seller Inventory # 358984

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Published by Daya Publishing House-FAO (2016)
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Book Description Daya Publishing House-FAO, 2016. Hardcover. Condition: New. Seller Inventory # Daya-9788170355090

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Book Description Condition: New. This is Brand NEW. Seller Inventory # Astral Pub-22092018-817

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Book Description Condition: New. This is Brand NEW. Seller Inventory # Deep Deep-23032018-3073

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FAO
Published by Daya Publishing House,India (2007)
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Book Description Daya Publishing House,India, 2007. Hardcover. Condition: New. New. book. Seller Inventory # F5S6-0-Z-8170355095-6

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