Emerging Trends in India Marketing in the 90's

 
9788171880607: Emerging Trends in India Marketing in the 90's
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Published by Academic Foundation
ISBN 10: 8171880606 ISBN 13: 9788171880607
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Book Description Academic Foundation. Condition: New. pp. viii + 192. Seller Inventory # 7863391

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Edited by : S.C. SAHOO & P.K. SINHA
Published by Academic Foundation, New Delhi (1991)
ISBN 10: 8171880606 ISBN 13: 9788171880607
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Book Description Academic Foundation, New Delhi, 1991. Hard-Bound. Condition: New New. Seller Inventory # 202414

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P.K. Sinha & S.C. Sahoo (Eds)
Published by Academic Foundation (1991)
ISBN 10: 8171880606 ISBN 13: 9788171880607
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Book Description Academic Foundation, 1991. Hardcover. Condition: New. India is Steadily heading towards the 21st century. The dimensions of Marketing are sure to change. Consumer awareness is increasing and posing new challenges to the industry. Quality and after-sale services are likely to be given more emphasis by the manufacturers. Service sector is also adopting market-focused approach. The Rural market is going through Transition and has become the latest find of the marketers. Therefore, a lot of changes are expected to take place both in the Domestic as well as World markets. In this context, the contents of this book become more relevant and useful. Emerging Trends in India Marketing has following major features : It covers all major areas where changes are foreseen. Each contributor has concentrated on one aspect of the main theme and has visualised the trends, implications and marketing strategies. A summary in the form of an Abstract precedes each article. This book is intended to be used both by students and practitioners of marketing management. It may also serve as a reference book for Management Development Programmes of management institutes universities and other training centres. Eleven management & marketing scholars/experts have contributed to this edited volume which examines the following aspects in 14 chapters : 1. Future Marketing : dimensions of 1990s Indian Markets 2. Consumerism : challenges & tasks for Nineties 3. Rural Market : growth and challenge 4. Rural Consuming Systems : evolving & emerging 5. Export Markets : Emerging trends 6. Small-scale Industries : export marketing 7. Marketing Research : new emerging trends 8. Mass Communication : the role of 9. Promotion : new emerging trends 10. Pop Display : wooing Shelf Area : Strategies for future 11. Bank Marketing : challenges for Nineties 12. Conserver Marketing for sustainable development 13. Ecological Perspectives of marketing in the 1990s 14. New Horizons in Marketing This subject is of great importance. I am, therefore, glad that this publication has been brought out as a contribution to management thought and Interest in the country. - Prakash Tandon The Decade of the eighties has witnessed a Revolution in the Indian market. The growth of an affluent Urban population, estimated to be no less than 180 million, has led to Complex Patterns of development that provide material for a fascinating study. Emerging Trends in Indian Marketing is a pioneering effort in scanning these aspects, and probing the implications towards developing a complete understanding of the situation. "Here is an exciting Study of an enticing subject, edited with rare care." - Rangan Chakravarty Contents 1. Dimensions of Future Marketing/Atul Parvatiyar 2. Indian Markets - 1990s/P.K. Sinha 3. Towards New Horizons In Marketing/Khokan Mookerji 4. Consumerism : Challenges and Tasks for 90s/S.C. Sahoo 5. The Growth & Challenge of Rural Market/S.K. Patro 6. India`s Emerging Consumer Markets : Relevance of the Evolving Rural Consuming Systems/V. Mukunda Das 7. Emerging Trends in India`s Export Markets/S.C. Sahoo 8. The Strategic Mode of Export Marketing for Small Scale Industries/Mohan L. Agrawal 9. Marketing Research -- Key to Success/P.K. Sinha 10. Indian Consumer and the Role of Mass Communication/J.S. Giri Rao 11. Emerging Trends in Promotion/S. Govindrajan 12. Wooing Shelf Area for Pop Display Strategy for the Years to Come/P.K. Sinha 13. Bank Marketing : Emerging Challenges for 90s/Ranjan Kumar Bal 14. Ecological Perspectives of Marketing in the 1990s : Conserver Marketing for Sustainable Development/Atul Parvatiyar Printed Pages: 192. Seller Inventory # 44249

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Published by Academic Foundation, India (2004)
ISBN 10: 8171880606 ISBN 13: 9788171880607
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Book Description Academic Foundation, India, 2004. Paperback. Condition: New. Language: N/A. Brand New Book. Seller Inventory # AMO9788171880607

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Published by Academic Foundation (2004)
ISBN 10: 8171880606 ISBN 13: 9788171880607
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Book Description Academic Foundation, 2004. Condition: New. book. Seller Inventory # M8171880606

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