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This book introduces the effective use of folk media for communication in the modern world, where mass media holds such a strong position. It presents a detailed analysis of the appeal that folk media commands among both rural and urban audiences, and explains how this media can be exploited as a communication tool. No communication can exist in a cultural vacuum and traditional norms and attitudes act as a vital force. These issues cannot be ignored when planning communications strategies. The book emphasizes the integrated use of folk media and mass media in education, enlightenment and entertainment. As well as detailed explanations of the performing folk arts, the book provides information on traditional youth clubs, ritual motifs, sound signals and crafts. The book should serve as a reference for students and researchers in cultural anthropology and media and communication studies. It is intended for postgraduate and undergraduate sociology and politics students on courses in political sociology, comparative politics and social movements. It should also be of interest within social psychology, social anthropology, contemporary history and social geography. The author has also published "The Folklore of Madhya Pradesh" and "Folk Music and Mass Communication".
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