S. Jayachandran Marketing Management

ISBN 13: 9788174463623

Marketing Management

0 avg rating
( 0 ratings by Goodreads )
 
9788174463623: Marketing Management
Buy New View Book
List Price: US$ 27.50
US$ 8.40

Convert Currency

Shipping: US$ 4.71
From India to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Jayachandran S
Published by Excel Books Pvt. Ltd.
ISBN 10: 8174463623 ISBN 13: 9788174463623
New Quantity Available: 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Excel Books Pvt. Ltd. Book Condition: New. Bookseller Inventory # EB-9788174463623

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.40
Convert Currency

Add to Basket

Shipping: US$ 4.71
From India to U.S.A.
Destination, Rates & Speeds

2.

S Jayachandran
Published by Excel Books (2004)
ISBN 10: 8174463623 ISBN 13: 9788174463623
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Excel Books, 2004. Softcover. Book Condition: New. This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. Core Features Structure : Six parts with 20 chapters Objective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow`s marketing managers, academicians etc., Style: Simple and lucid style to understand theory and concepts with live corporate examples. Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc. Delighting Features (Value Addition) v Each part underlies a specific objective. v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies, v Summary of each chapter makes the reader to grasp the chapter contents with easy effort. v Each chapter has questions for discussion, preparing the students well for examination. v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically. v Case Studies lead the reader to improve his/her analytical skills and practical knowledge. Contents Include: Unit I ?Emerging Global Trends in Marketing?/A Review of Current Trends in Global Economic and Marketing Environment/MNCs and their Strategies/Unit II Basics in Marketing Management/From Barter to Complex Marketing-A Historical Perspective/Marketing?Core concepts, Scope and as a Discipline/Marketing?Functions, Tasks and Philosophies/Unit III Basics in Strategic Marketing/The Company`s Marketing Environment/Corporate Strategic Planning and Marketing/Research For Marketing Infor Printed Pages: 522. Bookseller Inventory # 29931

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.38
Convert Currency

Add to Basket

Shipping: US$ 4.71
From India to U.S.A.
Destination, Rates & Speeds

3.

Jayachandran S
Published by Excel Books Pvt. Ltd.
ISBN 10: 8174463623 ISBN 13: 9788174463623
New Quantity Available: 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Excel Books Pvt. Ltd. Book Condition: New. Bookseller Inventory # EB-9788174463623

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.40
Convert Currency

Add to Basket

Shipping: US$ 5.90
From India to U.S.A.
Destination, Rates & Speeds

4.

S Jayachandran
Published by Excel Books (2004)
ISBN 10: 8174463623 ISBN 13: 9788174463623
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Excel Books, 2004. Softcover. Book Condition: New. This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. Core Features Structure : Six parts with 20 chapters Objective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow`s marketing managers, academicians etc., Style: Simple and lucid style to understand theory and concepts with live corporate examples. Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc. Delighting Features (Value Addition) v Each part underlies a specific objective. v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies, v Summary of each chapter makes the reader to grasp the chapter contents with easy effort. v Each chapter has questions for discussion, preparing the students well for examination. v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically. v Case Studies lead the reader to improve his/her analytical skills and practical knowledge. Contents Include: Unit I “Emerging Global Trends in Marketing”/A Review of Current Trends in Global Economic and Marketing Environment/MNCs and their Strategies/Unit II Basics in Marketing Management/From Barter to Complex Marketing-A Historical Perspective/Marketingâ€"Core concepts, Scope and as a Discipline/Marketingâ€"Functions, Tasks and Philosophies/Unit III Basics in Strategic Marketing/The Company`s Marketing Environment/Corporate Strategic Planning and Marketing/Research For Marketing Infor Printed Pages: 522. Bookseller Inventory # 29931

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.38
Convert Currency

Add to Basket

Shipping: US$ 5.90
From India to U.S.A.
Destination, Rates & Speeds

5.

Jayachandran S
Published by Excel Books Pvt. Ltd, New Delhi
ISBN 10: 8174463623 ISBN 13: 9788174463623
New Quantity Available: 5
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description Excel Books Pvt. Ltd, New Delhi. N.A. Book Condition: New. Bookseller Inventory # 453611

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.70
Convert Currency

Add to Basket

Shipping: US$ 4.86
From India to U.S.A.
Destination, Rates & Speeds