Product Management and New Product Development

 
9788174464781: Product Management and New Product Development
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R K Srivastava
Published by Excel Books
ISBN 10: 8174464786 ISBN 13: 9788174464781
Used pbk Quantity Available: 1
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Vedams eBooks (P) Ltd
(New Delhi, India)

Book Description Excel Books. pbk. Product Management is becoming an important function of marketing This book presents a broad perspective of the subject to develop a correct perception about it and is divided into twenty seven chapters This is the first attempt by the author to bring out the essential facets of product management The book contains a mix of text as well as research based articles 234 pp. Seller Inventory # 92363

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