International Marketing: Principles, Practices and Marketing Facts

 
9788175331037: International Marketing: Principles, Practices and Marketing Facts

International Business has been practiced for thousands of years. In modern times, advances in technology have improved transportation and communication methods; as a result,more and more firms have set up shops at various locations around the globe. A natural component of international business is international marketing.International Marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the objectives both consumers and the firm.International Marketing is simply a strategy used by firms to improve both market share and profits.While firm managers may try to employ the same basic marketing strategies used in the domestic market when promoting products in the international locations,those stragies may not be appropiate or effective by firm managers before going global include trade systems, economics conditions, political-legal and cultural conditions.

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About the Author:

Ch. Bhaskar is Chief Web Strategist and founder of Nimble Technologies and has been in IT industry since early 2000. He holds a master of computer application from Rohtak University. He has authored and presented a number of papers during various seminars and conferences in India and abroad and has several publications to his credit. He specialize in the area of Information Technology, E-Commerce, Enterprise Resource Planning and International Marketing. He has also contributed in various consultancy and research projects. Bhaskar has held numerious leadership positions in IT marketing/business development, learned the nuts and bolts of partnership and business relationships and also implemented in corporate world with efficient manner.

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