Consumer Behaviour: Dynamics of Building Brand Equity

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9788177080940: Consumer Behaviour: Dynamics of Building Brand Equity
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"With the emergence of the concept of Total Quality Management (TQM), quality of the product has become a major tool of competition. However, superior quality of a product is not always a passport to its success in the market. This book eaxmines the influence of price, brand reputation, and store reputation on the buyer's perception of product quality. The book should provide further insights into consumer behaviour and brand building."

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Soma Sen Gupta
Published by New Century Publications, New Delhi (2005)
ISBN 10: 8177080946 ISBN 13: 9788177080940
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Book Description New Century Publications, New Delhi, 2005. Hardcover. Condition: New. Seller Inventory # 452334

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