This specific ISBN edition is currently not available.View all copies of this ISBN edition:
"With the emergence of the concept of Total Quality Management (TQM), quality of the product has become a major tool of competition. However, superior quality of a product is not always a passport to its success in the market. This book eaxmines the influence of price, brand reputation, and store reputation on the buyer's perception of product quality. The book should provide further insights into consumer behaviour and brand building."
"synopsis" may belong to another edition of this title.
Book Description New Century Publications, New Delhi, 2005. Hardcover. Condition: New. Seller Inventory # 452334