This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This concise and practice-based book is aimed at helping marketeers to develop winning brand strategies. It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands.
The book focuses on building brands by appealing to both the minds and hearts of consumers. Culled from the author′s vast experience as a marketing professional, the mantras are formulated to provide satisfaction to the consumer as also to create wealth for the marketeer. The book covers all the important elements of the marketing mix including segmentation, positioning, advertising, promotion, sales distribution, product portfolio design, pricing and customer service. Well illustrated with real-life examples of brands, he book makes for the successful articulation of a winning brand strategy.
"synopsis" may belong to another edition of this title.
Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., Mumbai, a leading strategic marketing consultancy, celebrating its 13th anniversary year, with an impressive list of clients drawn from both multinational and Indian firms. He has worked on a large number of brands including Carrier, OTIS, Navneet, Halls, Mother Dairy, Seven Seas Seacod, Monginis, Frooti, Cinthol, Nirma, M-Seal, Fevicryl, Aptech, Arena, Fevicol, Bailey, Anchor, Panacea Biotec, Safal, Listerine, D’damas, Nakshatra, Asmi, Sangini, Hiranandani, Motilal Oswal, Wizcraft, Balrampur Chini, Garware, Tetra Pak, FedEx, Blue Dart, Himalayan Natural Mineral Water, Eraser, Kisna, Agni, Cinemax, Nirmal Lifestyles and Oberoi Constructions. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several best-sellers including 18 Brand Astras and 9 Brand Shaastras. He is credited with the publication of over 1,602 articles in newspapers and magazines such as the Economic Times, The Afternoon, Business Today, Business Line (from The Hindu), Business Standard and Deccan Herald. He has regularly conducted programmes on television and has anchored the popular marketing show ‘Dream Merchants’. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is also an alumnus.
"About this title" may belong to another edition of this title.
Book Description Paperback. Condition: New. New Book, Ready to ship. Seller Inventory # 17501
Book Description Sage Publications, 2009. Softcover. Condition: New. 2nd edition. This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students. Printed Pages: 116. Seller Inventory # 7992
Book Description Condition: New. This is Brand NEW. Seller Inventory # JBC 31072018-3481
Book Description SAGE Publications Pvt. Ltd, 2009. Condition: New. book. Seller Inventory # M8178299437
Book Description SAGE Publications Pvt. Ltd, 2009. Paperback. Condition: New. Second Edition. Seller Inventory # DADAX8178299437