E-Commerce in India: Assessments and Strategies for the Developing World

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9788180381676: E-Commerce in India: Assessments and Strategies for the Developing World

As a symbol of globalisation and in many ways its leading feature, e-commerce represents the cutting edge of success in this digital age. Electronic Commerce is, however, less about electronics and technology and more about strategy and management. E-Commerce in India: Assessments and Strategies for the Developing World, is a pioneering study on the policy and strategy of e-commerce as it evolved in India. Tracing the story of India as it emerged as the IT superstar on the global digital stage, this book presents a framework to assess the success of such strategies across economies and enterprises and uses it to present the status across fourteen developing economies. In doing so it finds that several of the developing countries (including India) still lack wholly appropriate and fully assimilated policies and strategies that have restricted their potential for success in the digital economy. The book serves both as a tool and a guide for strategic planning for policy makers, professionals and managers that seek to understand the principal issues concerning e-commerce from standards and capacity concerns to legal and financial frameworks and the taxation and international trade issues that especially impact developing economies.

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