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Getting up and running may seem the hard part, but the Internet is a fast-paced, fickle and constantly-evolving environment. Continually attracting customers, keeping ahead of competitors and maintaining a loyal customer base is often the hardest part of running a successful online business. "Click Through" explains the options available in developing a website from scratch; how to market it online and offline; and, how to set up, monitor and manage a Google AdWords campaign. Based firmly in an Irish context, "Click Through" provides a wealth of information, drawn from the author's own experience of developing Ireland's largest online crafting store, as well as several other websites.
"synopsis" may belong to another edition of this title.
Aisling Mackey is the creator and owner of several online businesses, which between them have served over 18,000 customers, including: www.craftsupplies.ie; www.diywedding.ie; www.diyinvites.ie; and www.budgetwedding.ie.
"About this title" may belong to another edition of this title.
Book Description BPI (India) PVT Ltd, India, 2012. Hardback. Condition: New. Language: N/A. Brand New Book. Seller Inventory # AMO9788184975468