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Advertising Tips is a step-by-step - Eleven ways to make your advertising more credible- The importance of positioning your product or service- Creating high-impact illustrations- Using layout and typeface to generate business- Maximizing your results with repetition- The impact of zapping on TV ads- Color : what it can do for you- Successful ways to write headlines and copy- Comparative advertising : when to use it- Pricing : a powerful weapon- Choice of key word in ads- Contests and sweepstakes : pros and cons- The power of corporate and brand logo- When to use testimonials and endorsements- What kinds of slogan are the most effective- Choosing a product name- Advertising using 800 numbers- Using promotion and sponsorship, and much more! You will also find a collection of the most effective ads dominating the market in the past ten years. By providing illustrations and examples, the author teaches the reader how to build superior advertising. Hundreds of examples with explanations of how and why they worked.
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"Dupont s book is one of a kind. It s a ready reference guide full of expert advice on how to advertise effectively. To my knowledge, there is no other book which compares to 1001 Advertising Tips. This is a book I wish I had written."
Claude Cossette, Founder of Cossette Communication-Marketing
"Marketing/advertising practitioners will find this book a useful resource, a user-friendly reminder of things to consider while working on their next campaign. The ideas are organized in points, supported by examples from past advertising campaigns, and are illustrated throughout with actual ads; all these visual examples make the ideas clear and memorable."
Jeff Wong, Young & Rubicam
"Tip after tip after tip on advertising. I use this book as an ideal stimulator. Great sections on headlines that get results, copy that sells, effective typefaces, comparative advertising, and effects of repetition."
John Kremer, author of The Complete Direct Marketing Sourcebook and High-Impact Marketing On A Low-Impact Budget --John Kremer, author of The Complete Direct Marketing Sourcebook and High-Impact Marketing On A Low-Impact Budget
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