Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design.
Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's neutrality and urgent briefs, alongside discussions on more worthy topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson making it a must for students, recent graduates and seasoned practitioners alike.
"synopsis" may belong to another edition of this title.
This is not a book full of facts, nor is it a book full of advice. It's a book full of opinions, and confusion between those three is how a lot of these problems begin...About the Author:
Craig Ward is a British Designer and Art Director currently based in New York. Over the course of his career he has been luck enough to work with some of the highest profile clients across the fashion, music, advertising and editorial fields.
A contributor to several industry journals, former Art Directors' Club Young Gun (2008), recipient of the Type Directors' Club 'Certificate of Typographic Excellence' (2009) and TEDx speaker (2012), his work has been shown, awarded and documented globally in countless books, magazines and exhibitions.
"About this title" may belong to another edition of this title.
Book Description Actarbirkhauser, 2013. Paperback. Book Condition: Brand New. first edition edition. 160 pages. 6.77x0.55x4.80 inches. In Stock. Bookseller Inventory # zk8415391358
Book Description Actar, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # M8415391358
Book Description Actar, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P118415391358