Shockvertising (English and Spanish Edition)

 
9788415829102: Shockvertising (English and Spanish Edition)
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This is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be noticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion - surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most innovative and exciting adverts by firms from around the world - from Paris to New York, Madrid to Bangkok.

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Miquel Abellan
Published by Instituto Monsa de Ediciones (2013)
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Book Description Instituto Monsa de Ediciones. Paperback. Condition: new. BRAND NEW, Shockvertising: Publicidad, Miquel Abellan, This is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be noticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion - surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most innovative and exciting adverts by firms from around the world - from Paris to New York, Madrid to Bangkok. Seller Inventory # B9788415829102

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Minguet, Josep (Editor)
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Book Description Montclair State College, 2013. Paperback. Condition: Brand New. 208 pages. 9.75x8.50x0.75 inches. In Stock. Seller Inventory # __8415829108

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Book Description Instituto Monsa de Ediciones, Spain, 2013. Paperback. Condition: New. Language: English,Spanish . Brand New Book. This is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be noticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion - surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most innovative and exciting adverts by firms from around the world - from Paris to New York, Madrid to Bangkok. Seller Inventory # AAJ9788415829102

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