El Futuro del Marketing En La Era Post Internet (Spanish Edition)

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9788420535463: El Futuro del Marketing En La Era Post Internet (Spanish Edition)

El futuro del marketing en la era post Internet es una excelente herramienta para entender el cambio de conducta que se está produciendo en el consumidor. Explica, en términos de estrategia y de marketing, qué ha sucedido en los últimos años y qué está por suceder y ofrece una visión clara de la situación actual de su empresa y de cómo lograr la ventaja definitiva con respecto a la competencia. -El libro examina las posibilidades prácticas de Internet y presenta un modelo estratégico para ayudarle a elegir las herramientas de marketing adecuadas para sobrevivir en esta difícil época. Una lectura imprescindible para conocer el marketing del nuevo milenio. The future of marketing in the post Internet is an excellent tool for understand the behavioral change that is occurring in the consumer. He explains, in terms of strategy and marketing, what has happened in recent years and what is about to happen and offers a clear view of the company's current situation and how to achieve the ultimate advantage over the competition. -The book examines the practical possibilities of the Internet and presents a model strategy to help you choose the right marketing tools to survive in this difficult time. Essential reading for the marketing of the new millennium.

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MOLENAAR, Cor
Published by Ed. Prentice-Hall (2002)
ISBN 10: 842053546X ISBN 13: 9788420535463
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Book Description Ed. Prentice-Hall, 2002. Hardcover. Ref. A39643. 17x24. 230 pág. Enc. de la Edit. con sobrec. Economía. 43-B spanish. Bookseller Inventory # 39643

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Cor Molenaar
Published by Pearson Educacion (2006)
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Book Description Pearson Educacion, 2006. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG842053546X

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COR MOLENAAR
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ISBN 10: 842053546X ISBN 13: 9788420535463
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