Temas Clave En La Gestion del Marketing (Spanish Edition)

 
9788448142360: Temas Clave En La Gestion del Marketing (Spanish Edition)
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En este libro encontrará los temas clave para conocer la teoría y la práctica del Marketing Relacional. Un grupo de profesores y ejecutivos exponen, con rigor académico y desde la vivencia empresarial, los tópicos fundamentales para comprender y aplicar este enfoque de marketing que está revolucionando la estrategia y la ge

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