El marketing de servicios profesionales / the Marketing of Professional Services (Spanish Edition)

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9788449315244: El marketing de servicios profesionales / the Marketing of Professional Services (Spanish Edition)
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Este libro ofrece todo lo que un proveedor de servicios profesionales necesita para alcanzar el éxito en el ambiente competitivo actual, desde el análisis del mercado hasta la creación de una promoción combinada y la aplicación de un programa de marketing.El marketing de servicios profesionales proporciona una orientación s

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Philip Kotler; Thomas Hayes; Paul Bloom
Published by Paidos Iberica Ediciones S A (2004)
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Philip Kotler; Thomas Hayes; Paul Bloom
Published by Paidos Iberica Ediciones S A (2004)
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