Cuadernos de Direccion Estrategica y Planificacion (Spanish Edition)

 
9788479782450: Cuadernos de Direccion Estrategica y Planificacion (Spanish Edition)
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INDICE: La planificación empresarial. Sistemática y principios. La política de gestión y la dirección de empresas. Los factores generadores del cambio cultural. El cambio en elfactor humano y la gestión directiva. Conexión entre la prospectiva y la estrategia. El método de los escenarios. Análisis de las estrategias de los

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