RENACIMIENTO 2.0 (Spanish Edition)

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9788493464271: RENACIMIENTO 2.0 (Spanish Edition)

Ya no hay vuelta atrás: la era industrial ha llegado a su fin. La cultura y la industria de masas se han agotado a sí mismas. Pero lejos de alarmarse ante lo que se avecina, Douglas Rushkoff, uno de los analistas más perspicaces de la sociedad actual, considera esta crisis, que él denomina ""un nuevo renacimiento"", una oportunidad para que los intereses y pasiones de directivos, empleados y consumidores tengan de nuevo un lugar en la empresa. Para Rushkoff, la mejor fórmula para estos nuevos tiempos es mantenerse fiel a los principios originales. En el nuevo renacimiento, nociones como jerarquía, competencia y marketing son sustituidas por otras como cooperación, motivación y juego. Hoy, las empresas necesitan ser verdaderamente innovadoras, reencontrar el espíritu de aventura que las impulsó y recuperar el contacto con sus clientes. / By touting the value of thinking ""outside the box,"" business experts have inspired an obsession with growth, competition and offbeat concepts, says Rushkoff (Cyberia; Coercion; etc.). In fact, he insists, the secret of success lies inside the box; businesses that focus on their core competencies, their customers' needs and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups or off-site consultants.

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