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The primary aim of shop keepers and manufacturers is one -to attract and sell more. Today in a consumer-oriented market, new ideas of product exhibit are proposed everyday.Through these ideas from the global viusal merchandisers, we can better learn and understand the different culture lifestyle, social background and consumer preferences of that country and cetainly, the identity of the brand.If a picture tells thousands of word, this book probably has the whole story. Collected from nine diff erent cities with over 15 commercial segments, this book is definitely a pictorial guide map taking you to the visual journey of the most prestigious shops around the world. Unlike most visual merchandising books, no more repetition of theories such as color, illumination and good reference tool to our visual displayers.
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