"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."
"synopsis" may belong to another edition of this title.
A must read for students, scholars and business executives... -- Professor Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University
A must read for top executives, international business scholars and students ... -- Professor Michael Hitt, Weatherup/Overby Chair in Executive Leadership at, Arizona State University
Several in-depth case analyses add to the conceptual richness of the author's insight throughout the book. -- Professor Masaaki Kotabe, The Washburn Chair of International Business and Marketing, Temple University
Yadong Luo has produced a very significant book regarding multinational enterprises in emerging markets. -- Professor Randall S. Schuler, Center for Global Strategic Human Resource Management School of Management and Labor Relations, Rutgers University.
"About this title" may belong to another edition of this title.
Book Description Copenhagen Business School Pre, 2002. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P118763000466
Book Description Copenhagen Business School Press, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M8763000466