Multinational Enterprises in Emerging Markets

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9788763000468: Multinational Enterprises in Emerging Markets

"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."

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Review:

A must read for students, scholars and business executives... -- Professor Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University

A must read for top executives, international business scholars and students ... -- Professor Michael Hitt, Weatherup/Overby Chair in Executive Leadership at, Arizona State University

Several in-depth case analyses add to the conceptual richness of the author's insight throughout the book. -- Professor Masaaki Kotabe, The Washburn Chair of International Business and Marketing, Temple University

Yadong Luo has produced a very significant book regarding multinational enterprises in emerging markets. -- Professor Randall S. Schuler, Center for Global Strategic Human Resource Management School of Management and Labor Relations, Rutgers University.

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Luo, Yadong
Published by Copenhagen Business School Pre (2002)
ISBN 10: 8763000466 ISBN 13: 9788763000468
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Yadong Luo
Published by Copenhagen Business School Press (2002)
ISBN 10: 8763000466 ISBN 13: 9788763000468
New Hardcover Quantity Available: 1
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Book Description Copenhagen Business School Press, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M8763000466

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