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This book takes in an impressive expanse of history so far overlooked in the history of the multinational and the world economy--from 2000 B.C. to 1 B.C.
The book starts with the story of the first known multinational enterprise in the times of the Assyrian Empire and traces the history of the rise and fall of the multinational enterprise through the four great empires of the ancient world.
The authors, professors at Oxford University, use the lens of the eclectic paradigm, the leading theory of international business researchers, which renders varied and highly interesting analyses and insights.
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Karl Moore is a fellow at Templeton College, Oxford University. He is also a Visiting Professor at Erasmus University in Holland and at the Technical University of Helsinki.Review:
"A major contribution to scholarship." -- Alan M. Rugman, Tames Water Fellow, Templeton College, University of Oxford
"A must read for anyone interested in the evolution and future of multinationals." -- Vijay Govindarajan, Amos Tuck School of Business, Dartmouth
"It has certainly enlarged the boundaries of my thinking on the subject." -- Bruze Mazlich, Professor of History, M.I.T.
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Book Description Copenhagen Business School Press, 1999. Hardcover. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0000733704
Book Description Copenhagen Business School Press, 1999. Hardcover. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_216531147