Brand Relations Management is a book for all those interested in strategy and marketing. The primary intention is to show that both brand promise and brand delivery are necessary in order to build a sustainable brand. The book's greatest strength is that it gathers and presents all the relevant theories of brand building. It is therefore an excellent source for those wanting to educate themselves in the area
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Dr Tony Aperia is responsible for courses in brand management at Stockholm University School of Business. Aside from his academic work, Aperia works as a brand consultant and he is the principal of Nordic Brand Academy. Dr Rolf Back is research director at the department of Applied Communications Science, Stockholm University and professor of change management at Lulea University of Technology. He is also a former CEO of several leading companies in Sweden.Review:
The Brand Relations Management model offers practical guidelines on how to bridge the gap between brand promise and brand delivery. -- Cees van Riel, Professor, Rotterdam School of Management, Erasmus University
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Book Description Copenhagen Business School Press, 2004. Book Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP62407896
Book Description Book Condition: Good. May have some shelf-wear due to normal use. Bookseller Inventory # 0KVBKE003ZFB
Book Description Copenhagen Business School Press, 2004. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 800grams, ISBN:9788763001212. Bookseller Inventory # 6269464
Book Description Copenhagen Business School Press, 2004. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 8763001217