Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures - Hardcover

Gesteland, Richard R.

Hardcover

ISBN 10: 8763001497 ISBN 13: 9788763001496

Publisher: Copenhagen Business School Pr, 2005

Synopsis

Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.

About this title

Review

If you do business across borders, this volume is a must-have. -- Philip Anderson, INSEAD Alumni Fund Chaired Professor of Entrepreneurship, Director of both 3i Venturelab & International Centre for Entrepreneurship, Singapore

Not only is the fourth edition improved and expanded but it also makes very entertaining reading. -- George Tesar, Ph.D., Professor of Marketing and International Business, Ume School of Business and Economics, Ume University, Sweden Professor Emeritus, University of Wisconsin System, USA

This book is a collection of a life experience in how to behave in business with success world wide. -- Engineering Director Steen Holtoug, Bs.C., MAN B&W Diesel A/S, Denmark

Edition details

• Publisher: Copenhagen Business School Pr
• Publication date: 2005
• Language: English
• ISBN 10: 8763001497
• ISBN 13: 9788763001496
• Binding: Hardcover
• Edition number: 4
• Number of pages: 351