National Image and Competitive Advantage: The Theory and Practice of Place Branding

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9788763001724: National Image and Competitive Advantage: The Theory and Practice of Place Branding

"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

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This second edition brings Jaffe and Nebenzahl's research bang up-to-date, with important additions ... --Jack Yan, CEO, Jack Yan & Associates

I have no question in my mind that this second edition will quickly become a "must read" ... --Professor Nicolas Papadopoulos, Carleton University, Canada

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Eugene D. Jaffe, Israel D. Nebenzahl
Published by Copenhagen Business School Press, Denmark (2006)
ISBN 10: 8763001721 ISBN 13: 9788763001724
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Book Description Copenhagen Business School Press, Denmark, 2006. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding . Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country s national image. Bookseller Inventory # AAG9788763001724

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Eugene D. Jaffe, Israel D. Nebenzahl
Published by Copenhagen Business School Press, Denmark (2006)
ISBN 10: 8763001721 ISBN 13: 9788763001724
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Book Description Copenhagen Business School Press, Denmark, 2006. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding . Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country s national image. Bookseller Inventory # AAG9788763001724

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Eugene D. Jaffe, Israel D. Nebenzahl
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ISBN 10: 8763001721 ISBN 13: 9788763001724
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Book Description Copenhagen Business School Press. Paperback. Book Condition: new. BRAND NEW, National Image and Competitive Advantages: The Theory and Practice of Place Branding (2nd Revised edition), Eugene D. Jaffe, Israel D. Nebenzahl, Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. Bookseller Inventory # B9788763001724

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Book Description Copenhagen Business School Press, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # M8763001721

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Eugene D. Jaffe and Israel D. Nebenzahl
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Book Description Copenhagen Business School Press, Denmark, 2006. Trade Paperback. Book Condition: New. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Business>Marketing. Book: NEW, New. Bookseller Inventory # 67978876300172400. Bookseller Inventory # 67978876300172400

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Jaffe, Eugene D./ Nebenzahl, Israel D.
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Book Description Copenhagen Business School Pr, 2006. Paperback. Book Condition: Brand New. 2nd edition. 237 pages. 9.00x6.00x0.75 inches. In Stock. Bookseller Inventory # zk8763001721

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Jaffe, Eugene D., Nebenzahl, Israel D.
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Book Description Copenhagen Business School Pre, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P118763001721

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Book Description 2006. Paperback. Book Condition: New. 2nd. Paperback. Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding. Many new studies have emerged since the firs.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 238 pages. 0.408. Bookseller Inventory # 9788763001724

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