Posters: Irony, Imagination and Eroticism in Advertising 1895-1960

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9788836622528: Posters: Irony, Imagination and Eroticism in Advertising 1895-1960
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In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. The current scarcity of Italian posters on the market today makes this lush publication all the more valuable for its depiction of a legacy in poster design.

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Dario Cimorelli
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Book Description Silvana Editoriale, Cinisello Balsamo, 2012. Condition: New. Mm 250x320 Volume rilegato in tela, sovraccoperta originale, 280 pagine profusamente illustrate a colori nel testo redatto in italiano ed inglese - english/italian texts. Copia in perfette condizioni di nuovo. Spedizione in 24 ore dalla conferma dell'ordine. Seller Inventory # 113521

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Book Description Silvana Editoriale October 2012, 2012. Hardcover. Condition: New. In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. The current scarcity of Italian posters on the market today makes this lush publication all the more valuable for its depiction of a legacy in poster design. Open copy. Wrapped in complimentary Brodart dust jacket protector. Seller Inventory # 128617

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Dario Cimorelli
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