Switch (Korean Edition) - Softcover

Chip Heath; Dan Heath

Softcover

ISBN 10: 8901106981 ISBN 13: 9788901106984

Publisher: Woongjin Knowledge House, 2010

Synopsis

switch
b There is a common pattern behind all the successful changes in the world!





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Chip Heath and Dan Heath, who are considered to be the best organizational behavior experts, will tell you how to make a "successful change" this time. "Switch" helps build successful self-development by suggesting new behavioral designs to draw the desired outcome based on the latest research in organizational psychology and behavioral economics and numerous success stories. Shows simple but surprising changes even in seemingly impossible situations. For example, the success stories of a CEO who recreated the Brazilian railroad company, which had been falling from the story of a successful college student in a bowl, with four messages. Even within this seemingly impossible situation, there were similar common patterns in the stories that made amazing changes. By analyzing the patterns and extracting the three elements behind them, the authors discovered why most changes fail and which changes succeed. The authors explain the principle of the three elements that lead to this change, the switch in this book. At the same time, it presented a new behavioral design based on the latest psychology and behavioral research, including miracle questions, self-esteem campaigns, and placebo effects, and presented a way for readers to easily make dramatic changes. This allows readers to learn the secret and powerful influence of moving their opponents and changing their organization. Also, when you read this book, you will realize that change is not only difficult and difficult, but also easy and enjoyable.

Edition details

• Publisher: Woongjin Knowledge House
• Publication date: 2010
• Language: Korean
• ISBN 10: 8901106981
• ISBN 13: 9788901106984
• Binding: Paperback
• Number of pages: 392