Macrowikinomics: Rebooting Business and the World

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9788950931469: Macrowikinomics: Rebooting Business and the World
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In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.

Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.

Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as:

* An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world
* A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam
* An online community for people with life-altering diseases that also serves as a large-scale research project
* An astronomer who is mapping the universe with the help of 250,000 citizen scientists

Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.

Visit www.Macrowikinomics.com.

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From the Back Cover:

In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever. In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers. In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work but how we live, learn, create, and care for each other. You'll meet such innovators as: ---An Iraq veteran whose start-up car company is staffed by over 45,000 competing designers and supplied by microfactories around the country ---A micro-lending community where 570,000 individuals help fund new ventures---from Azerbaijan to the Ukraine ---An online community for people with life-altering diseases that's also a large-scale research project Once again backed by original research, Tapscott and Williams provide vivi(more...)

About the Author:

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.

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