Visionary Marketing: Building Sustainable Business

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9789020976984: Visionary Marketing: Building Sustainable Business

Offers a blueprint for how companies can achieve growth in the 21st century.

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Rudy Moenaert, Henry Robben, Peter Gouw (Contributor)
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Moenaert, Rudy/ Robben, Henry/ Gouw, Peter
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Book Description Lannoo, 2009. Paperback. Book Condition: Brand New. 288 pages. 9.37x6.61x0.79 inches. In Stock. Bookseller Inventory # 9020976982

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Moenaert, Rudy
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Gouw, Peter
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Rudy K. Moenaert, Henry Robben, Peter Gouw
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Book Description Editions Lannoo sa, Belgium, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition should operate. Visionary Marketing offers a way of thinking and a method by which organisations can effectively improve their competitiveness and maintain a high level of popularity and effectiveness within the industry. The book discusses questions in the strategic domain which are a source of concern to managers and leaders: Do we have an adequate picture of our internal and external environment? How do we know? What is our strategic ambition? Where and how would we have to compete in the future? How can we best evaluate our strategic options? How can we achieve our aim in the future? How can we successfully implement marketing plans? What will the outcome of our strategy in the future for our customers, our shareholders, our employees and other stakeholders? Visionary Marketing shakes you awake with the answers to these questions. The manager gets assistances for strategic marketing and solutions to identify and find. Bookseller Inventory # ANB9789020976984

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Rudy K. Moenaert, Henry Robben, Peter Gouw
Published by Editions Lannoo sa, Belgium (2009)
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Book Description Editions Lannoo sa, Belgium, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition should operate. Visionary Marketing offers a way of thinking and a method by which organisations can effectively improve their competitiveness and maintain a high level of popularity and effectiveness within the industry. The book discusses questions in the strategic domain which are a source of concern to managers and leaders: Do we have an adequate picture of our internal and external environment? How do we know? What is our strategic ambition? Where and how would we have to compete in the future? How can we best evaluate our strategic options? How can we achieve our aim in the future? How can we successfully implement marketing plans? What will the outcome of our strategy in the future for our customers, our shareholders, our employees and other stakeholders? Visionary Marketing shakes you awake with the answers to these questions. The manager gets assistances for strategic marketing and solutions to identify and find. Bookseller Inventory # ANB9789020976984

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Rudy K. Moenaert, Henry Robben, Peter Gouw
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Book Description Editions Lannoo sa, Belgium, 2009. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition should operate. Visionary Marketing offers a way of thinking and a method by which organisations can effectively improve their competitiveness and maintain a high level of popularity and effectiveness within the industry. The book discusses questions in the strategic domain which are a source of concern to managers and leaders: Do we have an adequate picture of our internal and external environment? How do we know? What is our strategic ambition? Where and how would we have to compete in the future? How can we best evaluate our strategic options? How can we achieve our aim in the future? How can we successfully implement marketing plans? What will the outcome of our strategy in the future for our customers, our shareholders, our employees and other stakeholders? Visionary Marketing shakes you awake with the answers to these questions. The manager gets assistances for strategic marketing and solutions to identify and find. Bookseller Inventory # BTE9789020976984

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Moenaert, Rudy; Robben, Henry
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Rudy Moenaert; Henry Robben
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Book Description Lannoo Publishers (Acc), 2009. Paperback. Book Condition: New. book. Bookseller Inventory # M9020976982

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Book Description 2009. Paperback. Book Condition: New. Paperback. Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition should operate. Visionary Marketing offer.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 279 pages. 0.590. Bookseller Inventory # 9789020976984

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