The Conversation Manager

3.79 avg rating
( 137 ratings by Goodreads )
 
9789020991277: The Conversation Manager

This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

"synopsis" may belong to another edition of this title.

About the Author:

Steven Van Belleghem is managing partner with market research company InSites Consulting. He is passionate about helping customers make strategic marketing decisions and specialised in brand and advertisement research. Steven started his carreer at the Vlerick Leuven Ghent Management School as a research staff member.

Review:

"Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing." Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School "A must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick." Henk Eising, International Market Research Manager Heiniken

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Belleghem, Steven Van
Published by Lannoo Publishers (Acc) (2010)
ISBN 10: 9020991272 ISBN 13: 9789020991277
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Lannoo Publishers (Acc), 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P119020991272

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.71
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Steven Van Belleghem
Published by Lannoo Publishers (Acc) (2010)
ISBN 10: 9020991272 ISBN 13: 9789020991277
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Lannoo Publishers (Acc), 2010. Paperback. Book Condition: New. book. Bookseller Inventory # M9020991272

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 117.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds