Strategies Of Display: Museum Presentation in Nineteenth- and Twentieth-Century

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9789056623784: Strategies Of Display: Museum Presentation in Nineteenth- and Twentieth-Century
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Strategies of display describes the history of museum presentation within the context of nineteenth- and twentieth-century visual culture. Taking the remarkable display history at the Boijmans Van Beuningen Museum in Rotterdam as a point of depature, it reflects on the history of presentation in museums in Western Europe and North America. Its numerous illustrations present a parallel history of museum presentation in pictures.
Julia Noordegraaf describes how in the nineteenth and twentieth centuries museums communicated with their audiences through their presentations. She argues that museum presentations are based on a 'script' which, like the script of a film, defines a framework of action within which the presentation, its designers and its users interact. This script comprises all the elements that mediate between the museum and its audience. These include the location, architecture and layout of the building, the order and arrangement of the objects, the various display techniques and the different means of communicating with the visitor.
This book is unique in its approach to museum presentation as a part of visual culture. Drawing upon ideas developed in film studies, it proceeds from the assumption that the visual media confronting exhibition designers and visitors alike, constitute certain viewing habits that influence the design of museum displays.

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About the Author:

Julia Noordegraaf is the acting chair of the Visual Culture study group at the Huizinga Research Institute and Graduate School of Cultural History. She is also Assistant Professor in the department of Media Studies at the University of Amsterdam, where she coordinates the professional international master's programme Preservation and Presentation of the Moving Image.

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Noordegraaf, Julia
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