Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace - Hardcover

Floor, Ko

3.45

11 ratings by Goodreads

9789063691226: Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Hardcover

ISBN 10: 906369122X ISBN 13: 9789063691226

Publisher: BIS Publishers, 2010

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Branding a Store shows how to build a strong, independent retail brand to remain competitive in today’s global marketplace. It shows how to make your shop a winner.

A survival guide for shops that explains how you can create an appealing retail business, Branding a Store is full of practical tips on how shops can win the "battle of the brands."

Branding a Store is a must-have title for professionals who earn their living in the retail business. The book will be of benefit to retailers, manufacturers, and advertising agencies, and it is suitable for those taking retail training courses.

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About the Author:

Ko Floor is a retail consultant with over 35 years? experience working with leading supermarkets and department stores.

Review:

""Written in a straightforward, no-nonsense language, Branding a Store is a ""must-read"" especially for retail marketers big and small."" -- The Internet Bookwatch ""The Internet Bookwatch""

"About this title" may belong to another edition of this title.