Relationship Management for the Future

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9789144069852: Relationship Management for the Future
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A unique and powerful set of tools and a roadmap for understanding relationship creation, development and sustainability are found in this comprehensive book. It blends enduring wisdom of the past with fresh thinking to describe relationships of the future. A synthesis of research and practice provides new insights for effective management of relationship-based organizations, including understanding the present and future needs and desires of customers. Functional, utilitarian, technical and symbolic values are addressed. Undergraduates, advanced students, scholars and professionals facing challenges of the future will benefit from this book.

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Mosad Zineldin
Published by Studentlitteratur AB, Sweden (2012)
ISBN 10: 9144069855 ISBN 13: 9789144069852
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Book Description Studentlitteratur AB, Sweden, 2012. Paperback. Condition: New. Language: English . Brand New Book. A unique and powerful set of tools and a roadmap for understanding relationship creation, development and sustainability are found in this comprehensive book. It blends enduring wisdom of the past with fresh thinking to describe relationships of the future. A synthesis of research and practice provides new insights for effective management of relationship-based organizations, including understanding the present and future needs and desires of customers. Functional, utilitarian, technical and symbolic values are addressed. Undergraduates, advanced students, scholars and professionals facing challenges of the future will benefit from this book. Seller Inventory # CBL9789144069852

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Mosad Zineldin, Sarah Philipson Philipson, Frederic Bill, Valentina Vasicheva, Michaela Sandell
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ISBN 10: 9144069855 ISBN 13: 9789144069852
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Book Description Studentlitteratur AB. Paperback. Condition: new. BRAND NEW, Relationship Management for the Future, Mosad Zineldin, Sarah Philipson Philipson, Frederic Bill, Valentina Vasicheva, Michaela Sandell, Customers are people with differing desires and needs. Yet, it may be argued that most individuals seek satisfaction from sustainable human relationships. They are committed to certain ethical standards and seek ways to enrich the individual's possibilities in life, without infringing on the society that they live in. To win these peoples hearts, a relationship-based organisation needs to understand their present and future needs and desires and provide them with a mix of functional, utilitarian, technical and symbolic values. Relationship Management for the Future (RMF) provides unique and powerful tools and a road map for understanding relationship creation, development and sustainability. This comprehensive and exclusive book blends the enduring wisdom of the past with the fresh thinking of the present and, in so doing, offers a vision of the relationships of the future. This multi-disciplinary work addresses a broad spectrum of total relationship management (TRM) strategies to create dynamic competitive organisations. RMF provides a synthesis of research and practice to offer valuable new insights for the effective management of relationship-based organisations. The book is aimed at undergraduate, advanced students and scholars in business, marketing and management as well as professionals facing the challenges of the future. Seller Inventory # B9789144069852

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Mosad Zineldin
Published by Studentlitteratur AB, Sweden (2012)
ISBN 10: 9144069855 ISBN 13: 9789144069852
New Paperback Quantity Available: 1
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Book Depository International
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Book Description Studentlitteratur AB, Sweden, 2012. Paperback. Condition: New. Language: English . Brand New Book. A unique and powerful set of tools and a roadmap for understanding relationship creation, development and sustainability are found in this comprehensive book. It blends enduring wisdom of the past with fresh thinking to describe relationships of the future. A synthesis of research and practice provides new insights for effective management of relationship-based organizations, including understanding the present and future needs and desires of customers. Functional, utilitarian, technical and symbolic values are addressed. Undergraduates, advanced students, scholars and professionals facing challenges of the future will benefit from this book. Seller Inventory # CBL9789144069852

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Mosad Zineldin
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ISBN 10: 9144069855 ISBN 13: 9789144069852
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Book Description Utbildningshuset Studentlitteratur. Condition: New. pp. 347. Seller Inventory # 96410235

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MOSAD ZINELDIN CONTRIBUTIONS BY: SARAH PHILIPSON, FREDERIC BILL, VALENTINA VASICHEVA, MICHAELA SANDELL .
Published by Studentlitteratur (SW) (2012)
ISBN 10: 9144069855 ISBN 13: 9789144069852
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Herb Tandree Philosophy Books
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Book Description Studentlitteratur (SW), 2012. Paperback. Condition: NEW. 9789144069852 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0166176

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Mosad Zineldin
Published by Studentlitteratur AB (2012)
ISBN 10: 9144069855 ISBN 13: 9789144069852
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Book Description Studentlitteratur AB, 2012. Condition: New. book. Seller Inventory # M9144069855

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