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Professional Marketing is a basic marketing textbook. It begins with the question, "What do marketers do?" and that leads to different perspectives, roles played by marketers and those who are affected by marketing. Consumer and business marketing, goods and services, national or international marketing, positioning, market research and a number of special marketing themes are explored. The authors have included decision-making tools and real-life cases that inspire marketers and add value to their daily work. Though this is an introductory marketing text for university level work, it is also suitable for corporate programs and self-study.
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Book Description Studentlitteratur AB, 2012. Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP90986492
Book Description Studentlitteratur AB, 2012. Condition: As New. Book in almost Brand New condition. Seller Inventory # GRP90989882
Book Description Studentlitteratur AB, 2012. Paperback. Condition: Used: Good. Seller Inventory # SONG9144077122