Professional Marketing

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9789144077123: Professional Marketing
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Professional Marketing is a basic marketing textbook. It begins with the question, "What do marketers do?" and that leads to different perspectives, roles played by marketers and those who are affected by marketing. Consumer and business marketing, goods and services, national or international marketing, positioning, market research and a number of special marketing themes are explored. The authors have included decision-making tools and real-life cases that inspire marketers and add value to their daily work. Though this is an introductory marketing text for university level work, it is also suitable for corporate programs and self-study.

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Agndal, Henrik, Axelsson, Bjorn
Published by Studentlitteratur AB (2012)
ISBN 10: 9144077122 ISBN 13: 9789144077123
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Agndal, Henrik, Axelsson, Bjorn
Published by Studentlitteratur AB (2012)
ISBN 10: 9144077122 ISBN 13: 9789144077123
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Henrik Agndal, Bjorn Axelsson
Published by Studentlitteratur AB (2012)
ISBN 10: 9144077122 ISBN 13: 9789144077123
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