Detective Marketing: Creative Common Sense in Business

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9789163113895: Detective Marketing: Creative Common Sense in Business

"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY "Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC "Totally crap!!!" ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.

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From the Publisher:

One Year Ahead of Coca-Cola

Engeseth’s ideas often literally make news. His reflections about distribution, are a case in point. In our digital world many goods still make several laps around the world before they reach the consumer. His solution: distribute goods such as milk and Coca Cola directly to the consumer’s kitchen faucet. A pipe dream? Coca Cola didn’t seem to think so. One year after the publication of his book, The Coca-Cola Company announced a pilot project for just such a Coke on tap alternative in New York.

About the Author:

Stefan Engeseth has been called everything from consultant to chaos pilot. A well-known lecture and writer, Stefan Engeseth has built a solid reputation as a sort of "Jonathan Livingston Seagull" of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by The University of Stockholm, Pace University (New Yok), IIU, J. Walter Thompson, Leo Burnett, DaimlerChrysler, Ericsson, BMW, Berghs School of Communication, Public relations- and Pharmacia Corporation. He has also taken part in the Öresund Consulate´s reference group on the Öresund bridge between Sweden and Denmark – one of the largest projects of its kind in Europe. He does write articles for internationally business magazines.

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Stefan Engeseth, Jan Cederquist
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Book Description Engeseth Publishing, Sweden, 2003. Paperback. Book Condition: New. Magnus Eriksson (illustrator). Language: English . Brand New Book ***** Print on Demand *****. Some really good examples of business metaphors TOMPETERS! There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth s new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first. AL RIES, CHAIRMAN, RIES RIES In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY Straightforward thinking. It s thought provoking. He s taking the Pepper s One-to-One philosophy a step forward. BRAND REPUBLIC Totally crap!!! ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of Jonathon Livingston Seagull of the business world. Over the years, he has worked with such diverse companies as and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate s reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines. Bookseller Inventory # AAV9789163113895

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Stefan Engeseth, Jan Cederquist
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Book Description Engeseth Publishing, Sweden, 2003. Paperback. Book Condition: New. Magnus Eriksson (illustrator). Language: English . Brand New Book ***** Print on Demand *****. Some really good examples of business metaphors TOMPETERS! There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth s new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first. AL RIES, CHAIRMAN, RIES RIES In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY Straightforward thinking. It s thought provoking. He s taking the Pepper s One-to-One philosophy a step forward. BRAND REPUBLIC Totally crap!!! ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of Jonathon Livingston Seagull of the business world. Over the years, he has worked with such diverse companies as and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate s reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines. Bookseller Inventory # AAV9789163113895

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Book Description Engeseth Publishing 2003-08, 2003. Book Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LSI-06868050

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Book Description Stefan Engeseth Publishing. Paperback. Book Condition: New. Magnus Eriksson (illustrator). 180 pages. Dimensions: 9.0in. x 6.0in. x 0.4in.Some really good examples of business metaphors TOMPETERS! There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseths new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first. AL RIES, CHAIRMAN, RIES and RIES In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY Straightforward thinking. Its thought provoking. Hes taking the Peppers One-to-One philosophy a step forward. BRAND REPUBLIC Totally crap!!! ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of Jonathon Livingston Seagull of the business world. Over the years, he has worked with such diverse companies as Letsbuyit. com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulates reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9789163113895

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Book Description Engeseth Publishing, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9789163113895_lsuk

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