Consumer Behaviour and Marketing Communication: An Indian Perspective

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9789351191827: Consumer Behaviour and Marketing Communication: An Indian Perspective
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Consumer Behaviour and Marketing Communication: An Indian Perspective- WILEY-Dr. Ajay Kumar and Kamal Singh-2013-EDN-1

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Dr. Ajay Kumar And Kamal Singh
ISBN 10: 9351191826 ISBN 13: 9789351191827
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Book Description 2013. Soft cover. Condition: New. Dust Jacket Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA5681

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Ajay Kumar,Kamal Singh
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ISBN 10: 9351191826 ISBN 13: 9789351191827
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Book Description Wiley India Pvt. Ltd, 2013. Softcover. Condition: New. The study of consumer behaviour has become one of the most important disciplines of marketing and biggest challenge in the 21 century for the marketing organizations is to increase their market share and also increase their profitability. To achieve this objective, everyone in the marketing organizations, needs to understand the consumer psychology. In this book, authors have tried to explain the consumer behaviour as a science which is derived from various multi-disciplines like, economics, social science, anthropology, etc. The book is divided into two parts. PART I: Text describes the psychological aspects of consumer behaviour with various theories, models and principles of Consumer Behaviour. It also describes the field of marketing communication and the institutions through advertising and various tools of sales promotion. PART II: Cases & Articles presents various cases and articles which help the readers to explain more about this discipline. PART I: TEXT Chapter 1: Consumer Behaviour and its Applications Chapter 2: Consumer Behaviour and Market Segmentation Chapter 3: Environment Influence on Consumer Behaviour Chapter 4: Individual Determinants of Consumer Behaviour Chapter 5: Consumer Decision Making Chapter 6: Behavioural Based Safety Management Chapter 7: Consumer Protection Act, 1986 Chapter 8: Retail Consumer and Outlet Selection Behaviour Pattern Chapter 9: Customer Relationship Management (CRM) Chapter 10: Misbehaviour of Customer and Marketing Activities Chapter 11: Consumer Loyalties Repeat Purchase Behaviour Chapter 12: Introduction to Marketing Communications Management Chapter 13: Advertising and Campaign Planning Chapter 14: Integrated Marketing Communication Chapter 15: E-Commerce an Effective Tool of Marketing Communication Chapter 16: Rural Buying PART II: CASES & ARTICLES INDEX Printed Pages: 496. Seller Inventory # 75245

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DR. AJAY KUMAR, KAMAL SINGH
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Dr. Ajay Kumar Kamal Singh
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DR. AJAY KUMAR, KAMAL SINGH
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Book Description Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUSBNEW-66824

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Book Description Wiley India. softcover. Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Seller Inventory # adhiya12792

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