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"Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book not only imparts knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts. A well planned sectional division helps both the students and the professors to delve on concepts with ease. Salient Features: Lucid coverage of lasting principles and changing practice A refreshingly conversational style Communication insights and principles drawn from a variety of cases, anecdotes and stories Authentic tips on improving business communication Online support for teachers and learners"
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"Currently Professor of Communications at Indian Institute of Management, Ahmedabad, Dr. Mathukutty M Monippally (Matthew Monippally) was earlier with Central Institute of English and Foreign Languages (CIEFL, now The English and Foreign Languages University), Hyderabad. He received his PhD in the field of language and communication education from Manchester University, UK. His other graduate education was at Poona University (MA) and CIEFL (MLitt and PGDTE). He has taught at different levels in India, Libya, and Nepal. He has presented papers at national and international conferences. Professor Monippally’s contributions to the field of communication include – The Craft of Business Letter Writing, Business Communication Strategies, Business Communication: From Principles to Practice [published by McGraw-Hill Education (India) Pvt. Ltd.] and Academic Writing: A Guide for Management Students and Researchers (co-author: BS Pawar, IIM Kozhikode). He offers extensive support for business communication teachers. He has conducted a large number of training workshops in different aspects of communication for middle, senior, and top mangers of several companies. Dr Monippally’s current research interests are in leader communication, bad news delivery, and persuasive communication including logical business writing."
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