Marketing Research: A Global Outlook

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9789351502487: Marketing Research: A Global Outlook

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Kumar
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ISBN 10: 9351502481 ISBN 13: 9789351502487
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Book Description Sage. Book Condition: New. 9351502481 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # NO_9789351502487

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Book Description Paperback. Book Condition: New. This is an International Edition Brand New. Same Title Author and Edition as listed. Standard Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RO_9789351502487

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Book Description Sage Publications, 2015. Softcover. Book Condition: New. This practical, detailed, and well-documented textbook will guide students, academicians, and market researchers through all phases of developing and conducting marketing research at local and global levels. Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective. Key Features: ? Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process ? Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results ? Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world ? Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas ? Chapter-end review exercises and case-based questions for critical and in-depth understanding Printed Pages: 560. Bookseller Inventory # 89096

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Book Description Sage Publications, 2015. Paperback. Book Condition: New. Bookseller Inventory # Sage-9789351502487

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Book Description Sage Publishing. Book Condition: New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. Bookseller Inventory # BKSAE22OC-6213

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Book Description Sage Publishing, 2015. Book Condition: New. Dust Jacket Condition: no dj. This book is Indian Reprint Edition, printed in black and white pages, but contents are same as US edition, Fast Delivery through DHL/FedEx Express with tracking no. Bookseller Inventory # AB 9789351502487

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Book Description Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41559523

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Book Description Sage Publications, 2015. Softcover. Book Condition: New. This practical, detailed, and well-documented textbook will guide students, academicians, and market researchers through all phases of developing and conducting marketing research at local and global levels. Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective. Key Features: ⢠Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process ⢠Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results ⢠Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world ⢠Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas ⢠Chapter-end review exercises and case-based questions for critical and in-depth understanding Printed Pages: 560. Bookseller Inventory # 89096

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