Madhukant Jha Retail Managment (Pb)

ISBN 13: 9789380222264

Retail Managment (Pb)

 
9789380222264: Retail Managment (Pb)
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This Book presents the intricacies of retailing from both academic and practical points of view. New changing Business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers and anticipating their needs. As the economic structure in India is changing so is the field of retailing. Malls, supermarkets, shopping outlets have mushroomed, calling for the practical application of modern Management techniques to run them effectively and efficiently. This calls for retail managers to be expert at designing, planning, marketing, pricing, and promotion. This book presents the subject of Retailing as no other book in the market does. It introduces the subject in an absorbing way, is stimulating and motivates readers. This is a must-have book for everyone engaged in retail management. About The Author:- Madhukant Jha has served at various senior managerial positions in a variety of companies. Beginning in 2003, he came into the field of management education. He has taught in diverse settings, such as universities, management schools, and has given lectures to management professionals. Contents:- Contents, Preface vii, 1. Introduction 1, Defining Retail Management, Challenges being Faced, The World, Stage, 2. The Environment of Retail Management 15, Introduction, The Changing Consumer, Summary, 3. Theories Advocating Retail Management Concept 39, Introduction, Cyclical Theories, Environmental Theories, Conflict, Theory, Combined Theory, Summary, 4. Retail Strategy 57, Introduction, The Strategic Planning Process, Corporate Strategy, and Objectives, Environmental Analysis, Strategic Choice, Expansion, Strategies, Evaluating Strategies, Catchment: Definition and Site, Selection, Types of location, Summary, 5. Development of Retail Marketing 85, Introduction, Marketing Environment, Profiling - Understand

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Madhukant Jha
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Book Description 2009. PaperBack. Condition: New. 319 This Book presents the intricacies of retailing from both academic and practical points of view. New changing Business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers and anticipating their needs. As the economic structure in India is changing so is the field of retailing. Malls, supermarkets, shopping outlets have mushroomed, calling for the practical application of modern Management techniques to run them effectively and efficiently. This calls for retail managers to be expert at designing, planning, marketing, pricing, and promotion. This book presents the subject of Retailing as no other book in the market does. It introduces the subject in an absorbing way, is stimulating and motivates readers. This is a must-have book for everyone engaged in retail management. About The Author:- Madhukant Jha has served at various senior managerial positions in a variety of companies. Beginning in 2003, he came into the field of management education. He has taught in diverse settings, such as universities, management schools, and has given lectures to management professionals. Contents:- Contents, Preface vii, 1. Introduction 1, Defining Retail Management, Challenges being Faced, The World, Stage, 2. The Environment of Retail Management 15, Introduction, The Changing Consumer, Summary, 3. Theories Advocating Retail Management Concept 39, Introduction, Cyclical Theories, Environmental Theories, Conflict, Theory, Combined Theory, Summary, 4. Retail Strategy 57, Introduction, The Strategic Planning Process, Corporate Strategy, and Objectives, Environmental Analysis, Strategic Choice, Expansion, Strategies, Evaluating Strategies, Catchment: Definition and Site, Selection, Types of location, Summary, 5. Development of Retail Marketing 85, Introduction, Marketing Environment, Profiling – Understanding, Customer Values, 3 p’s, Summary, 6. Retail Buying 119, The Role of the Retail Buyer, The Principal Buying Activities, Measuring the Performance of the Buying Function, The Defining, Issues in Retail Buying, Trend Management Strategies, Consumer, Trend Tracking, Competitor Trend Tracking, Promotional Strategy, Visual Merchandising Methods, Supplier Selection Criteria, Supplier, Identification Procedures, Supplier Evaluation Process, Negotiation, of Trading Arrangements, Stages for Managing the Development of, Own-brand Products, Summary, 7. Retail Logistics 153, Introduction, Supply Chain Management: Theoretical Perspectives, Efficient Consumer Response (ECR), The Retail Supply Chain, Differences in Logistics ‘Culture’ in International Markets, Consumer, vi Retail Management, Choice and Retail Formats, Manufacturer–retailer Relationships, Logistics Cost Structures, Role of the Logistics Service Provider, The Internationalization of Logistics Practice, Future Challenges, Solutions to the Last Mile Problem, Outsourcing of Home Delivery, Operations, Summary, 8. Adding Value to the Customer Service 183, Introduction, Definition of Customer Services, Improving the Quality, of Customer Service, Managing Customer Service, Factors in, Implementing Good Customer Service in Retailing, Summary, 9. Retail Selling 205, Introduction, Retail Selling and Product Classification, Retail Selling, and Types of Buying Decision, Retail Selling and Shopping Motives, Retail Selling and the Buying Process, Retail Sales Roles, The Retail, Sales Process, Retail Selling and the Promotional Mix, Summary, 10. Retail Security 219, Introduction, Causes of Shrinkage, The Scale of Retail Crime, Types, of Retail Crime, External Threats to Retail Security, Dealing with, Crime, Statements and Evidence, Retail Loss Prevention, Summary, 11. Merchandising 239, Introduction, Managing the Financial Performance of the Product, Range, Acting on Performance Target Information, Managing the, Open to Buy. Seller Inventory # 9789380222264

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