Introduction To Internet Marketing

 
9789380228709: Introduction To Internet Marketing
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Internet marketing is one of the most important forms of advertising for a variety of companies. Internet has become a marketing phenomenon and has probably grown to be one of the most popular and important marketing places in existence. This is so important because the Internet facilitates a variety of different sales and marketing types that lead to billions of buck worth of sales and marketing in days.This book covers all the different ways in which the Internet can be used to support the marketing process. This book shows how Internet marketing relates to the traditional concept of marketing. It also introduces basic concepts of Internet marketing placing it in the context of E-commerce and E-business. internet marketing strategies, e-mail marketing and mass media promotion are some of the important topics discussed in this book.

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About the Author:

Ashutosh Sharma is one of the most effective Internet marketing expert. He has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country. He renders consulting work in the area of Internet marketing by designing and managing advertisements placements in blogs, social networks, websites, and 3rd party advertising placements engines.

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