Management as of today practised in India is a technique imported from the West, especially the USA. It is based primarily on material gains resulting into profit in the balance sheet of a business corporation. In substance, it amounts to enhancement of the productivity of a worker ignoring his role as a human being. Management thus has turned to be a technology as against a discipline leading to development of Man and social well-being. In result, it has remained to be a tool operated by mind in contrast to values created by the inner being .
The present book breaks new ground surfaced by Consciousness- joining heart with hands, surplus with values and profit with service. To sum up, the book presents new vistas in the area of management to be a discipline of development rather than only a profession for profit .
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Dr. G.P. Gupta is a renowned teacher in Commerce and Management. He has to his credit a long teaching and research experience of over 50 years at the Universities in India and abroad. In Management he was trained in the USA.
Dr. Gupta is a widely travelled teacher observing management theory and practice in the USA, UK, Germany and Japan during his round the globe study programme. Dr Gupta has been Head, Dean and Director of business studies at various universities in India. Currently, Dr Gupta is Honorary Director at the Sri Aurobindo Institute of Research and Social Sciences, Pondicherry [India]. Dr Gupta holds seminars and workshops in business management and is a Management Consultant in HRD
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