Weaving Analytics for Effective Decision Making - Softcover

Banerjee, Arindam; Banerjee, Tanushri

Softcover

ISBN 10: 9386446766 ISBN 13: 9789386446763

Publisher: SAGE Publications Pvt. Ltd, 2017

Synopsis

Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization.  The book is meant primarily for decision makers, business leaders and business problem solvers who are engaged in decision-making roles in organizations. Several books have established the need for analytics in decision making; this book moves one step ahead and explains how managers can maximize the benefits of analytics in organizations. It spells out the sequence business managers should adopt towards building business intelligence-driven organizations. 

Practicing analysts will also find this book helpful in redirecting their focus from the technical aspects of analytics towards a business orientation whereby they can focus on the value addition that analytical outputs provide to support decision making. The book will guide them to tailor their analytics towards creating business value and showcasing the same.

About this title

About the Author

Arindam Banerjee is a Professor of Marketing at IIM Ahmedabad. He has been associated with the institute for the past 18 years. Prior to his joining the institute, he was an analytics specialist in a management consulting firm in Chicago, IL. Before that he worked at AC Nielsen Corporation, United States, servicing the analytics requirement for Philip Morris Inc., where he gained market research experience. At IIM Ahmedabad, he teaches, consults and researches in marketing analytics and strategy. He has been involved in setting up the offshore analytics operations for a global bank in India and has been an analytics mentor for several other organizations. He is a PhD in marketing science from the State University of New York at Buffalo and a PGDM from IIM Lucknow. He was listed in the 10 Most Prominent Analytics Academicians in India, 2017 by Analytics India Magazine. He is also the author of Management Essentials: A Recipe for Business Success published by SAGE in 2013.

Review

"One of the best primers on the ‘complex’ subject of business analytics ...! And here’s the best part... they explain everything without the use of advanced math.... A first of its kind!"

Author: Sunil Raj,

"A must read for every business leader and business manager to understand, evaluate and help team working on analytics focused on needs of the business."

Author: Kalpana Margabandhu, Source: Consultant and Director (Retd), India CIO Lab, IBM

"One of the best primers on the ‘complex’ subject of business analytics ...! And here’s the best part... they explain everything without the use of advanced math.... A first of its kind!"

Author: Sunil Raj, Source: Group Manager, Titan Company Ltd (Jewellery Division)

Edition details

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 2017
• ISBN 10: 9386446766
• ISBN 13: 9789386446763
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 184