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Social design spans all areas of design that support a sustainable lifestyle and propose alternatives to the current social and economic systems: projects that are good for people, planet, and profit. In the last five years, the concept has become a focus of designers and corporate businesses worldwide.
In the first chapter, this book explains in detail what social design is and how to create projects according to its standards and principles. The content of the second chapter is categorized according to five themes—the most important areas that social design currently relates to: Water, Food, Well-being, Waste, and Energy. Combining theory with practice, designs that have been successfully completed are shown here to set an example. They vary from architecture, interior design, and product design to fashion, art, graphic design, and photography. Interviews with social designers and background articles with other experts shed more light on these areas and the importance of social design. The third and last chapter provides many resources for further exploration of the subject.
Given that there is very little published material about social design from a holistic and interdisciplinary angle, this book operates not only as a richly illustrated reference but also as catalyst for a design flow and mentality with great potential and far-reaching impact.
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Anne van der Zwaag graduated in Modern and Contemporary Art at Utrecht University. During her study she started to work in the field of art and design. In 2006 she was asked to lead the creative department of AkzoNobel. Here she developed her passion for color.
In 2009 she started her own company, meetAnne. Anne initiates and curates exhibitions and symposia, lectures at universities and academies and edits and writes publications and articles on art, design, fashion, architecture and cultural heritage.
Furthermore, Anne is a board member of the art magazine Mister Motley, the multimedia platform Dropstuff/Pleinmuseum, Dutch Doc Photo, a member of the Kunstkoop committee and advisory board of the Utrecht School of the Arts and the Jan van Eyck Academy in Maastricht.
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