The Taiwan Electronics Market

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9789576092640: The Taiwan Electronics Market
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The Taiwan Electronics Market provides readers with data in printed and digital form. The book is in English and Chinese. On the CD-ROM, a collection of slides shows introduces the products and organizational structure of seven leading electronics firms. Designed for managers searching for market opportunities, the book is also designed to:

1. Help you understand the Taiwan electronics industry and the changes occurring

2. Help you view the market and processes in ways that improve decision making

3. Provide you with accurate data that can be used to solve marketing problems

4. Provide you with cases whereby you can learn to transform data about the market into plans for business

The Taiwan Electronics Market provides readers with selected electronics industry company profiles, Accton, ASI, CANDO, Helix, Procomp, Solomon, and TSMC, which illustrate the structure and product offerings underlying the growth of these leading firms. The Taiwan Electronic Market uses time series data from the Taiwan Ministry of Economic Affairs and statistics from the Directorate General of Customs to graph and interpret trends in the production, imports, and exports of electronics finished goods, components, and machinery. The book contains over one hundred pie charts, time-series graphs, and data tables.

The digital Appendix (a CD-ROM with files in PDF format) contains transcribed interviews, pictures of products and production facilities that correspond to the company profiles. There is also a large database of electronics industry company addresses and phone numbers useful for research and sales archives. For readers interested in joining the Taiwan high-tech labor force, three in-depth interviews with high-tech leaders describing what they look for when they hire. The CD-ROM also introduces the e-commerce developments in China, Hong Kong, Singapore, and Taiwan.

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From the Back Cover:

Full English and Chinese content plus a CD-ROM with a collection of slide shows introducing leading electronics firms. The CD includes a database of company addresses and phone numbers, in-depth interviews with leaders from industry, and details about the e-commerce developments in China, Hong Kong, Singapore, and Taiwan.

The author uses time series data from the Taiwan Ministry of Economic Affairs and statistics from the Directorate General of Customs to graph and interpret trends in the production, import, and export of electronics finished goods, components, and machinery. The book contains over one hundred pie charts, time-series graphs, and data tables.

The CEO of Solomon, Mr. Tim Lin, says, "This book provides presentation graphics and a wealth of data, which will be a good reference for strategic business planning. It will also help both domestic and foreign electronics firms to further understand the importance of Taiwan industry. We are using the data to build up content for our web-site to let the world know who we are, what we are doing, and how we can provide more and better products for the future.

Seven companies, Accton, ASI, CANDO, Helix, Procomp, Solomon, and TSMC, provide an inside view about the business and product offerings underlying their success.

A valuable report for companies interested in keeping-up with the trends and understanding the impact of local firms on the global market. Professor Trappey's team at the National Chiao Tung University and the National Tsing Hua University offer a first-of-its-kind report that sets the standard for Taiwan market information.

About the Author:

Dr. Charles Trappey received his Ph.D. in Consumer Behavior from Purdue University. He is Associate Dean, College of Management and a Professor of Management Science at the National Chiao Tung University (Hsinchu, Taiwan). He teaches International Marketing, Marketing Research, Consumer Behavior, and Retailing. His research interests include trade area and market trend analysis, electronic commerce strategy, and consumer psychology. He frequently works with international firms analyzing market potential, consumer preferences and industry sector characteristic in Asia.

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