Carl Crow―a Tough Old China Hand: The Life, Times, and Adventures of an American in Shanghai

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9789622098022: Carl Crow―a Tough Old China Hand: The Life, Times, and Adventures of an American in Shanghai
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The first biography of Carl Crow - one of the best-known and most successful Americans to live and work in Shanghai between the wars. After a successful career as a newspaperman and the proprietor of China's largest advertising agency in the 1930s he went on to write over a dozen books on China including the best selling series of anecdotes of his time in Shanghai: Four Hundred Million Customers.

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Carl Crow arrived in Shanghai in 1911 and made the city his home for the next quarter of a century, working there as a journalist, newspaper proprietor, and groundbreaking adman. He also did stints as a hostage negotiator, emergency police sergeant, gentleman farmer, go-between for the American government, and propagandist. In the 1930s Crow wrote a pioneering book - 400 Million Customers - that encouraged a flood of businesses into the China market in an intriguing foreshadowing of today's boom.

About the Author:

Paul French has lived and worked in Shanghai for many years. He is a widely published analyst, journalist and commentator on China and foreign business in the country. This is his third book. His first was One Billion Shoppers - Accessing Asia's Consuming Passions After the Meltdown written with Matthew Crabbe and inspired by Carl Crow's similarly titled book. Recently, Paul French has written the well-received North Korea: The Paranoid Peninsula - A Modern History.

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