Administracion del producto (Spanish Edition)

 
9789701062487: Administracion del producto (Spanish Edition)

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today? s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a ? hands-on? approach toward preparing graduates to assume the position of product manager.

"synopsis" may belong to another edition of this title.

About the Author:

Professor of Business at the Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D. from the Krannert School of Purdue University. His research interests include modeling individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers. He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, New York University, and the University of Pennsylvania.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 38.00
US$ 28.99

Convert Currency

Shipping: US$ 6.99
From Venezuela to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Lehmann, Donald
Published by McGraw-Hill Interamericana Editores S.A. de C.V. (2007)
ISBN 10: 9701062485 ISBN 13: 9789701062487
New Paperback Quantity Available: 2
Seller:
BookWorld
(Caracas, CCS, Venezuela)
Rating
[?]

Book Description McGraw-Hill Interamericana Editores S.A. de C.V., 2007. Paperback. Book Condition: New. Bookseller Inventory # 8R-0EY1-ZZTD

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.99
Convert Currency

Add to Basket

Shipping: US$ 6.99
From Venezuela to U.S.A.
Destination, Rates & Speeds

2.

Donald Lehmann
Published by McGraw-Hill Interamericana Editores S.A. de C.V. (2007)
ISBN 10: 9701062485 ISBN 13: 9789701062487
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Interamericana Editores S.A. de C.V., 2007. Paperback. Book Condition: New. book. Bookseller Inventory # M9701062485

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.02
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Donald Lehmann
Published by MC GRAW HILL INTERAMERICANA (2007)
ISBN 10: 9701062485 ISBN 13: 9789701062487
New Softcover Quantity Available: 2
Seller:
Worldbooks
(Ourense, Spain)
Rating
[?]

Book Description MC GRAW HILL INTERAMERICANA, 2007. Book Condition: Nuevo. Bookseller Inventory # 9789701062487TON

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.43
Convert Currency

Add to Basket

Shipping: US$ 18.24
From Spain to U.S.A.
Destination, Rates & Speeds

4.

Donald Lehmann
Published by MC GRAW HILL INTERAMERICANA (2007)
ISBN 10: 9701062485 ISBN 13: 9789701062487
New Softcover Quantity Available: 2
Seller:
LMLIBROS
(OURENSE, GAL, Spain)
Rating
[?]

Book Description MC GRAW HILL INTERAMERICANA, 2007. Book Condition: NUEVO. Bookseller Inventory # 9701062485

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.43
Convert Currency

Add to Basket

Shipping: US$ 29.36
From Spain to U.S.A.
Destination, Rates & Speeds

5.

Donald Lehmann
Published by McGraw-Hill Interamericana Editores S.A. de C.V. (2007)
ISBN 10: 9701062485 ISBN 13: 9789701062487
New Softcover Quantity Available: 1
Seller:
California Spanish Books
(MIAMI, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Interamericana Editores S.A. de C.V., 2007. Book Condition: New. Bookseller Inventory # 9789701062487

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 196.06
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds