Marketing estratégico y operativo (Spanish Edition)

 
9789701067109: Marketing estratégico y operativo (Spanish Edition)

Dirección de Marketing ofrece una amplia cobertura tanto del marketing estratégico como del operativo mediante coceptos y casos actuales con una perspectiva global en toda la obra. Algunas caracteristicas distintivas son: *Análisis de las bases ideológicas del marketing *El concepto de orientación al mercado *Analiza la estructura de necesidades tanto del consumidor individual como del consumidor de negocio a negocio (B2B) *Examina los diferentes roles del consumidor *Contiene una sección dedicada al marketing estratégico del distribuidor ( Un tema con frecuencia omitido en los libros de texto de marketing) *Incorporación de casos latinoamericanos.

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Lambin, Jean-Jacques
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Lambin, Jean-Jacques
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Lambin, Jean-Jacques
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Lambin, Jean-Jacques
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Book Description McGraw-Hill Interamericana Editores S.A. de C.V., 2009. Paperback. Book Condition: Brand New. 2nd edition. 620 pages. 9.06x7.48x1.18 inches. In Stock. Bookseller Inventory # 970106710X

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Lambin, Jean-Jacques
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Book Description McGraw-Hill Interamericana de España S.L., 2009. Book Condition: New. Dirección de Marketing ofrece una amplia cobertura tanto del marketing estratégico como del operativo mediante coceptos y casos actuales con una perspectiva global en toda la obra. Algunas caracteristicas distintivas son: *Análisis de las bases ideológicas del marketing *El concepto de orientación al mercado *Analiza la estructura de necesidades tanto del consumidor individual como del consumidor de negocio a negocio (B2B) *Examina los diferentes roles del consumidor *Contiene una sección dedicada al marketing estratégico del distribuidor ( Un tema con frecuencia omitido en los libros de texto de marketing) *Incorporación de casos latinoamericanos. Bookseller Inventory # 2015718

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Lambin, Jean-Jacques
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Book Description MC GRAW HILL INTERAMERICANA, 2009. Book Condition: Nuevo. Dirección de Marketing ofrece una amplia cobertura tanto del marketing estratégico como del operativo mediante coceptos y casos actuales con una perspectiva global en toda la obra. Algunas caracteristicas distintivas son: *Análisis de las bases ideológicas del marketing *El concepto de orientación al mercado *Analiza la estructura de necesidades tanto del consumidor individual como del consumidor de negocio a negocio (B2B) *Examina los diferentes roles del consumidor *Contiene una sección dedicada al marketing estratégico del distribuidor ( Un tema con frecuencia omitido en los libros de texto de marketing) *Incorporación de casos latinoamericanos. Bookseller Inventory # 3320160024

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