Administración (Spanish Edition) - Softcover

Bateman, Homas

Softcover

ISBN 10: 9701072790 ISBN 13: 9789701072790

Publisher: McGraw-Hill Interamericana Editores S.A. de C.V., 2009

Synopsis

Bateman and Snell's Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing. Bateman/Snell' results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and new to this eighth edition, service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the"bottom line" with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.

About this edition

• Publisher: McGraw-Hill Interamericana Editores S.A. de C.V.
• Publication date: 2009
• ISBN 10: 9701072790
• ISBN 13: 9789701072790
• Binding: Paperback
• Number of pages: 804