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""Advocacy Marketing is a very practical tool that can aid educators to carry out the goal of infusing sound values to students on how they should conduct themselves when they join the workforce someday. The book is replete with materials/cases that can be used in discussions in Marketing courses both in the undergraduate and graduate levels." - Prof. Cynthia Araneta-Abella Faculty, University of the East National president, Association of Marketing Educators, 2006-2007 "
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